Лайков Пруд
Художественный проект о культуре лайков
и социальных механизмах цифровой среды.
Like's pond. Arch Stoyanie 2018
According to one of the legends, the launch of "Chinese lanterns" symbolized an invisible connection between the living people and the souls of their ancestors. It was a symbol of a miracle, liberation from poverty, disease, suffering. By releasing lanterns on the water, people made wishes.
Mass worship of social networks is rapidly supplanting all traditional rituals. New time is new symbols. "Like", "dislike": that's what we pray for, what we want, what we fear. But what is this? Living complicity or imitation? "I "like" easily turns into "dislike."
And now, looking at hundreds of lights in the form of the likes, rushing into the watery surface with sparkling constellations, one wants and at the same time it is difficult to believe that the universe will hear your prayers and fulfill the wishes.
But maybe our huskies will add you to the likes of your social network and you will become a little happier, even for a moment and closer to your friends :)
Video for Canadian brand show
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